It has earned ~881.5m digital impressions YTD via Facebook (54%), desktop display (19%), Twitter (10%), desktop video (7%), mobile display (7%) and mobile video (2%) ads. DuckDuckGo's estimated full-year 2020 spend reached $10.9k, exponentially more than that of $1.6m in 2019. So far this year, Pathmatics reports this company has spent roughly $6m on digital ads, up 40% from the roughly $4.3m it spent within the same 2020 timeframe. DuckDuckGo spent around $114k on this channel in 2019. ![]() Life, Grow Hair Fast! and Seeking Sister Wife. So far this year, around $34.8k has gone toward commercials targeting a female-skewed audience of millennials and Gen-X watching programs such as The Haves and the Have Nots, Iyanla, Fix My Life, My 600-Lb. Per iSpot, DuckDuckGo started using national TV in May 2021 for the first time since 2019. This hire comes not long after DuckDuckGo secured a secondary market funding round, which raised $100m in December 2020 and, according to Crunchbase, raised the company's total valuation to $113m. ![]() A new advertising campaign will reportedly launch soon. Arnold recently became the creative agency partner for privacy-oriented browser DuckDuckGo, concluding a competitive review.
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